:root {
  --ink: #2e3233;
  --muted: #666d70;
  --line: #e2e5e5;
  --paper: #f7f8f8;
  --white: #ffffff;
  --orange: #ff6b00;
  --orange-dark: #d95b00;
  --charcoal: #626869;
  --graphite: #3f4546;
  --soft-orange: #fff1e7;
  --shadow: 0 18px 55px rgba(42, 48, 49, 0.14);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: Arial, Helvetica, sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 14px clamp(18px, 4vw, 56px);
  color: var(--white);
  transition: background 180ms ease, color 180ms ease, box-shadow 180ms ease;
}

.site-header.is-scrolled {
  color: var(--ink);
  background: rgba(255, 255, 255, 0.95);
  box-shadow: 0 8px 28px rgba(42, 48, 49, 0.08);
  backdrop-filter: blur(14px);
}

.brand img {
  width: clamp(170px, 22vw, 245px);
  height: auto;
  padding: 8px 10px;
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.92);
}

.site-nav,
.hero-actions,
.contact-links {
  display: flex;
  align-items: center;
}

.site-nav {
  gap: clamp(14px, 2.4vw, 28px);
  font-weight: 800;
  font-size: 14px;
}

.site-nav a:hover {
  color: var(--orange);
}

.nav-toggle {
  display: none;
  width: 42px;
  height: 42px;
  padding: 10px;
  border: 0;
  border-radius: 8px;
  color: currentColor;
  background: rgba(255, 255, 255, 0.18);
  cursor: pointer;
}

.nav-toggle span {
  display: block;
  height: 2px;
  margin: 5px 0;
  background: currentColor;
}

.hero {
  position: relative;
  min-height: 92vh;
  display: grid;
  align-items: center;
  padding: 118px clamp(18px, 6vw, 72px) 70px;
  overflow: hidden;
  color: var(--white);
}

.hero-image,
.hero-overlay {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}

.hero-image {
  object-fit: cover;
}

.hero-overlay {
  background:
    linear-gradient(90deg, rgba(28, 31, 31, 0.92) 0%, rgba(45, 48, 48, 0.78) 48%, rgba(45, 48, 48, 0.18) 100%),
    linear-gradient(140deg, rgba(255, 107, 0, 0.46), rgba(255, 107, 0, 0) 46%);
}

.hero-content {
  position: relative;
  max-width: 820px;
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--orange);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3,
p,
li,
span,
strong {
  overflow-wrap: anywhere;
}

h1,
h2,
h3 {
  margin: 0;
  line-height: 1.08;
}

h1 {
  max-width: 820px;
  font-size: clamp(38px, 6.4vw, 72px);
}

h2 {
  font-size: clamp(30px, 4vw, 50px);
}

h3 {
  font-size: 23px;
}

.hero-copy {
  max-width: 680px;
  margin: 22px 0 30px;
  color: rgba(255, 255, 255, 0.9);
  font-size: 19px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 0 20px;
  border: 1px solid transparent;
  border-radius: 8px;
  font-weight: 900;
  cursor: pointer;
}

.primary {
  color: var(--white);
  background: var(--orange);
}

.primary:hover {
  background: var(--orange-dark);
}

.secondary {
  color: var(--white);
  border-color: rgba(255, 255, 255, 0.56);
}

.section {
  padding: clamp(58px, 8vw, 96px) clamp(18px, 6vw, 72px);
}

.proof {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  background: var(--graphite);
}

.proof-item {
  padding: 26px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-top: 5px solid var(--orange);
  border-radius: 8px;
  color: var(--white);
  background: rgba(255, 255, 255, 0.06);
}

.proof-item strong,
.proof-item span {
  display: block;
}

.proof-item strong {
  font-size: 22px;
  color: var(--white);
}

.proof-item span,
.split p,
.solution-list p,
.kit-card p,
.contact-copy p,
.crm p {
  color: var(--muted);
}

.proof-item span {
  color: rgba(255, 255, 255, 0.76);
}

.section-heading {
  max-width: 860px;
  margin-bottom: 34px;
}

.problem {
  background: var(--paper);
}

.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.problem-grid p {
  min-height: 104px;
  margin: 0;
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  box-shadow: 0 8px 24px rgba(42, 48, 49, 0.06);
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(30px, 7vw, 74px);
  background: var(--white);
}

.tools {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 1.05fr);
  gap: clamp(28px, 6vw, 70px);
  align-items: center;
  background: var(--white);
}

.tools-copy p {
  color: var(--muted);
}

.tool-cloud {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  padding: 28px;
  border-radius: 8px;
  background:
    radial-gradient(circle at 20% 20%, rgba(255, 107, 0, 0.2), rgba(255, 107, 0, 0) 34%),
    var(--graphite);
  box-shadow: var(--shadow);
}

.tool-cloud span {
  padding: 12px 15px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 8px;
  color: var(--white);
  background: rgba(255, 255, 255, 0.08);
  font-weight: 900;
}

.solution-list {
  display: grid;
  gap: 14px;
}

.solution-list article {
  position: relative;
  padding: 22px 22px 22px 72px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: #fbfbfb;
}

.solution-list span,
.kit-label {
  display: inline-grid;
  place-items: center;
  min-width: 40px;
  height: 34px;
  border-radius: 8px;
  color: var(--white);
  background: var(--orange);
  font-weight: 900;
}

.solution-list span {
  position: absolute;
  left: 20px;
  top: 22px;
}

.solution-list strong {
  display: block;
  font-size: 20px;
}

.solution-list p {
  margin: 6px 0 0;
}

.kit-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.services {
  background: var(--paper);
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

.service-grid article {
  min-height: 190px;
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  box-shadow: 0 8px 22px rgba(42, 48, 49, 0.06);
}

.service-grid article::before {
  content: "";
  display: block;
  width: 36px;
  height: 5px;
  margin-bottom: 18px;
  border-radius: 999px;
  background: var(--orange);
}

.service-grid strong {
  display: block;
  font-size: 19px;
  line-height: 1.2;
}

.service-grid p {
  margin-bottom: 0;
  color: var(--muted);
}

.kit-card {
  min-height: 360px;
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  box-shadow: 0 8px 22px rgba(42, 48, 49, 0.06);
}

.kit-card.featured {
  border-color: rgba(255, 107, 0, 0.55);
  background: var(--soft-orange);
}

.kit-card h3 {
  margin-top: 22px;
}

.kit-card ul {
  display: grid;
  gap: 8px;
  margin: 20px 0 0;
  padding-left: 20px;
}

.kit-card li::marker {
  color: var(--orange);
}

.segments {
  background: var(--graphite);
  color: var(--white);
}

.cta-strip {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  color: var(--white);
  background:
    linear-gradient(110deg, rgba(255, 107, 0, 0.95), rgba(255, 107, 0, 0.72)),
    var(--orange);
}

.cta-strip h2 {
  max-width: 850px;
  font-size: clamp(28px, 4vw, 46px);
}

.cta-strip .primary {
  color: var(--orange);
  background: var(--white);
}

.segments .section-heading h2 {
  color: var(--white);
}

.segment-list {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.segment-list span {
  padding: 11px 14px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.08);
  font-weight: 800;
}

.process {
  background: var(--white);
}

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin: 0;
  padding: 0;
  list-style: none;
  counter-reset: step;
}

.steps li {
  position: relative;
  min-height: 230px;
  padding: 74px 22px 22px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: #fbfbfb;
}

.steps li::before {
  counter-increment: step;
  content: counter(step);
  position: absolute;
  left: 22px;
  top: 22px;
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  border-radius: 8px;
  color: var(--white);
  background: var(--charcoal);
  font-weight: 900;
}

.steps strong,
.steps span {
  display: block;
}

.steps span {
  margin-top: 8px;
  color: var(--muted);
}

.crm {
  background: #f0f1f1;
}

.crm-card {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.9fr);
  gap: clamp(28px, 5vw, 60px);
  padding: clamp(28px, 5vw, 52px);
  border-radius: 8px;
  background: var(--white);
  box-shadow: var(--shadow);
}

.comparison {
  display: grid;
  gap: 14px;
}

.comparison div {
  padding: 22px;
  border-radius: 8px;
  background: var(--paper);
}

.comparison strong,
.comparison span {
  display: block;
}

.comparison strong {
  color: var(--orange-dark);
  font-size: 20px;
}

.comparison span {
  color: var(--muted);
}

.contact {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.8fr);
  gap: clamp(30px, 6vw, 72px);
  align-items: start;
}

.contact-links {
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 24px;
}

.contact-links a {
  padding: 10px 14px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  font-weight: 900;
}

.contact-form {
  display: grid;
  gap: 16px;
  padding: 26px;
  border-radius: 8px;
  background: var(--white);
  box-shadow: var(--shadow);
}

label {
  display: grid;
  gap: 7px;
  color: var(--muted);
  font-size: 14px;
  font-weight: 900;
}

input,
textarea {
  width: 100%;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 13px 14px;
  color: var(--ink);
  font: inherit;
  background: #fbfbfb;
}

button:disabled {
  opacity: 0.68;
  cursor: wait;
}

textarea {
  resize: vertical;
}

input:focus,
textarea:focus {
  outline: 3px solid rgba(255, 107, 0, 0.2);
  border-color: var(--orange);
}

.form-note {
  min-height: 24px;
  margin: 0;
  color: var(--orange-dark);
  font-weight: 800;
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 26px clamp(18px, 6vw, 72px);
  color: rgba(255, 255, 255, 0.82);
  background: #2f3435;
}

.site-footer img {
  width: 190px;
  padding: 7px 9px;
  border-radius: 8px;
  background: var(--white);
}

@media (max-width: 980px) {
  .steps {
    grid-template-columns: repeat(2, 1fr);
  }

  .kit-grid,
  .problem-grid,
  .service-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 820px) {
  .site-header {
    color: var(--ink);
    background: rgba(255, 255, 255, 0.95);
  }

  .nav-toggle {
    display: block;
  }

  .site-nav {
    position: absolute;
    top: 78px;
    left: 18px;
    right: 18px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 10px;
    border-radius: 8px;
    background: var(--white);
    box-shadow: var(--shadow);
  }

  .site-nav.is-open {
    display: flex;
  }

  .site-nav a {
    padding: 14px;
  }

  .hero {
    min-height: 90vh;
  }

  .hero-overlay {
    background: linear-gradient(180deg, rgba(35, 38, 38, 0.9) 0%, rgba(35, 38, 38, 0.76) 100%);
  }

  .hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .proof,
  .tools,
  .kit-grid,
  .problem-grid,
  .split,
  .crm-card,
  .contact {
    grid-template-columns: 1fr;
  }

  .cta-strip {
    flex-direction: column;
    align-items: flex-start;
  }

  .contact,
  .crm-card {
    gap: 24px;
  }
}

@media (max-width: 560px) {
  h1 {
    font-size: 36px;
  }

  .brand img {
    width: 165px;
  }

  .section,
  .hero {
    padding-left: 16px;
    padding-right: 16px;
  }

  .proof-item,
  .kit-card,
  .tool-cloud,
  .contact-form,
  .crm-card {
    padding: 20px;
  }

  .steps {
    grid-template-columns: 1fr;
  }

  .service-grid {
    grid-template-columns: 1fr;
  }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
  }
}